Content Creation for Schools

Every school has a story.

Not just results or Ofsted ratings, but moments. Moments of joy, progress, resilience, leadership, transformation. Those stories are lived every day in classrooms, corridors, playgrounds and staffrooms.

But here’s the problem: too often, they go unseen.

At educationRnR, we help schools and trusts capture those stories - and share them with the people who need to hear them most.

We create video, audio and photographic content that’s honest, human and strategically aligned with your goals. Whether you’re looking to recruit, grow, celebrate or connect, we create content that makes people feel something - and act on it.

Most schools don’t struggle because of what they are - they struggle because of how they’re seen.

Great teachers go elsewhere because they don’t know you’re different.

Prospective families look around but never visit.

Communities support schools they recognise, not ones they’ve never heard from.

We change that.

With content that tells your story - clearly, confidently and creatively you begin to shift perception, build trust and attract the right people.

And the results speak for themselves:

• Stronger recruitment campaigns
• Increased pupil applications
• Greater stakeholder engagement
• A clearer identity and sense of purpose

We don’t believe in content for content’s sake. We believe in content with impact.

educationRnR starts with listening.

You talk, we ask questions. About what’s changing. What’s hard. What’s exciting. What you want people to see and understand that they don’t right now.

We work with headteachers, trust leaders, comms teams and HR managers to understand the story behind the strategy. Then we start to shape it.

Together, we’ll agree the right format:

• A recruitment video that shows what working in your school really looks like
• A leadership podcast that sets the tone across a trust
• A virtual open day that feels as warm and welcoming as a real one
• A pupil voice campaign that tells parents what the data can’t

We’ll visit your school or site, work flexibly around your schedule and direct the project with sensitivity and clarity. Staff feel comfortable with us. Pupils enjoy it. Nothing feels staged. We capture what’s real and we make it beautiful.

Post-production is where everything comes together - branding, editing, music, captions, pacing to ensure the final content is not only professional, but powerful.

And then it’s yours. For your website. Your socials. Your campaigns. Your story, told well.

You’re not hiring a film crew. You’re partnering with people who understand education - and who understand what’s at stake when a school or trust is misrepresented or misunderstood.

We’ve worked in education. We’ve sat in the meetings where strategy is agreed, but the story never gets told. We’ve seen great schools lose out to louder ones. We’ve seen recruitment budgets wasted on generic campaigns that miss the mark.

Our work helps ensure that doesn’t happen to you.

educationRnR gives schools and trusts a voice - and help them use it with intention.

You don’t need to hope people “get” your school anymore. They will. Because they’ll see it. They’ll hear it. They’ll feel it.

Success looks like:

• A parent who feels reassured before they even book a visit
• A teacher who decides to apply because your values came through
• A community that starts to believe in what you’re building
• A MAT that communicates with cohesion and purpose across all its schools

This is what happens when you start telling your story - not just with words, but with strategy, emotion and clarity.

If you’re ready to create content that reflects who you really are, and moves people to act, we’d love to hear from you.

We work with schools, trusts and purpose-driven organisations across the England.

Let’s make something that matters.

Contact us to start the conversation.